Why use an influencer?

Influencers and Bloggers are the latest advertising and marketing tool for brands and their products. Research has proven that engaging in these new social media platforms such as Instagram, Snapchat and Facebook can heighten your brands connectivity with the consumer. As of February 2016 there are on average 15 Million users on Facebook, 14.1 Million users on YouTube, 5 Million user on Instagram and over 2 Million users on Snapchat.

So why wouldn’t you use an influencers to aid you in your next campaign?

Our influencers have a following who engage with them 24/7, watching their every move post by post. Potentially providing your brand a relatively inexpensive, round the clock advertising platform.

Social media is the latest marketing and advertising tool utilized by brands to increase their presence on the market. Instagram, Snapchat, Facebook and Twitter are the top four ranking platforms for brands to get their message across to the general public. Generating a much further reach at a much faster pace.

When you use an influencer you’re essentially mimicing the “word of mouth” practise of advertising. A strategic move proven to work and generate sales. It’s said that more than 92% of people turn to those they know for referrals which in turn generates 2 x the amount of sales than any other generic paid advertisement.

It goes without saying that individuals are more likely to purchase products if they’ve been recommended by friends or family. They’re more likely to purchase a product that has been used and reviewed by someone they trust. Someone they can relate too. An influencer.

Influencers know their followers; they know what works and what doesn’t (otherwise they wouldn’t be where they are today), testament to their hundreds and thousands of followers.

Teaming up with an influencer as part of your next strategy can give you that edge over your competitors. Teaming up with an influencer can connect your brand with the consumer organically. Where content is generated and shared throughout multiple social media platforms by individuals that the wider consumer base knows and trusts. Research shows that Instagram posts which include another handle or tag (potentially yours) generates up to 56% more engagement than those that don’t.

So really, why wouldn’t you team up with one of our influencers? Those who have these mass followings already, a market in which your brand could go viral next?